Plymouth University’s Enterprise Vision
In 2008, Plymouth University launched a new vision which signalled an intent to connect and engage more with the local economy and society – the approach was summarised in the aspiration to be “enterprise university”. The University’s aim is to be truly business-engaging and deliver outstanding economic, social and cultural benefits from its intellectual capital. This is pivotal in a city acknowledged as the enterpise capital of the South West of England. Activities illustrating our enterprise focus include: a focus across the education pipeline – from primary to postgraduate – to develop work-ready graduates into local industry, particularly the marine sector, contribution to innovation, commercialisation and the development of new and existing businesses through the University’s world-class research; and providing civic leadership and community – providing a sense of “place” and economic growth.
Reflecting the enterprise vision, Plymouth University developed four key ambitions to guide the institution through to 2020:
- Excellent learning in partnership with students
- World-class research and innovation
- Raising aspirations and driving engagement
- Achieving resilience, sustainability and effectiveness
To achieve these ambitions the University would focus on:
- Empowering the people
- Building on and growing their reputation
- Delivering through digital technology
- Enhancing learning, living and working environment